Real creators or AI creators?
UGC vs AI
You don't have to pick one. Real creators find what works. AI makes a hundred versions of it. Here's when each one wins, and how we run both together.
Real people
Creators from our network film your product in their own voice, on their own phone.
- Trust: a real face that actually uses the product
- Finds new angles and hooks nobody scripted
- Works for products people want to see in a real hand
- Slower: days per video, not minutes
- Costs more per video, so fewer tests
AI creators
Consistent AI avatars made for your brand, turning a winning hook into dozens of variants a day.
- Volume: hundreds of videos a week, every one a new test
- Same face, same voice, every time, in any language
- Cents per video instead of hundreds of dollars
- Needs a proven hook to start from
- Less suited to touch-and-feel products
| UGC · real creators | AI creators | |
|---|---|---|
| Cost per video | $150–400creator fee + product | under $5generation + editing |
| Time to first video | 5–10 daysmatch, brief, ship, film | 24 hoursavatar + script |
| Videos per week | 10–40 | 200+ |
| Best for | Finding the hook, trust, physical products | Scaling a proven hook, languages, testing |
| Used in paid ads | Yes, with creator rights | Yes, fully owned by you |
Creators find it. AI scales it.
- 01 · UGCFind the hookReal creators test new angles on your product.
- 02 · AIMultiply itOur AI creators remake the winners in dozens of formats and languages.
- 03 · OrganicPost at scaleEverything goes out on warmed accounts in your target country.
- 04 · PaidScale what sellsThe top videos become ads, with the budget behind what pays back.